Lincoln accelerates engagement with 360-degree video and virtual reality

Lincoln, the auto marque, successfully leveraged 360-degree video and virtual reality (VR) in launching its 2018 Navigator sports utility vehicle.

“How do you sell a vehicle that people can’t see, touch, or feel?”

Jenna Thompson, digital retail marketing manager/technology and personalization at the Lincoln Motor Co., was charged with tackling this complex question as she sough

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