Leveling up consumer privacy practices in APAC

Companies, in general, recognise the importance of consumer data privacy, according to a study – The Price of Privacy on APAC’s Advertising Ecosystem 2021– but most have yet to realise that privacy can be a competitive advantage.

Brands are adopting consumer data privacy practices in Asia Pacific – but missing a trick while at it.

According to The Price of Privacy on APAC’s Advertising Ecosystem 2021, a study drawing on inputs from key decision makers from brands, agencies and publishers in APAC, the importance of consumer data privacy is well-recognised by the industry:

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands