Lego’s agile retail store development

Toymaker Lego has successfully diversified its media channels to embrace theme parks and movies but physical stores remain a vital part of the brand experience.

Lego is a brilliant invention, one that continues to be popular with kids (and adults) even in the age of digital devices, Netflix, and Snapchat. One of the more recent innovations for the Danish toymaker is operating its own shops, which are now a key...