LEGO: How an 82 year old brand is bridging the physical and digital worlds

Lena Roland

This event report explains how LEGO, the toy company, builds 'relationship strategies' to make the most of digital media, focussing on the areas of social, search and online video.

LEGO: How an 82 year old brand is bridging the physical and digital worlds

Lena RolandWarc

Lars Silberbauer, global director of social media, LEGO, discussed the toy brand's digital media strategy and how it maintains relevance in an increasingly digital...

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