Laundrapp’s lessons for launching an app

Sam Peña-Taylor

Laundrapp was born from the simple observation that dry cleaners and laundrettes had yet to be disrupted by digital, but not all of its initial assumptions were so astute.

As Ed Relf was walking down a street near his home in north London, he was struck by a quirk of the high-street. It was amazing to him to see how every shop had been disrupted by digital – every shop, that is, except the dry cleaners and laundrettes. Out of this observation came Laundrapp, a service that promises users an end to the chore of washing their own clothes. Now in 100 towns and cities across the UK, and aiming for five international markets by the end of 2018, the app was conceived from a simple insight, Relf, CEO...

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