Tim Scott, SVP/CMO, Land O’Lakes Inc.
Tim Scott, SVP/CMO of Land O’Lakes Inc., realizes he has a problem: “People don't really know much about us. They think of us as the brand that their mothers used – as good butter on Thanksgiving and Christmas.”
And although the themeline of its eponymous product is, “Butter Is Everything”, Land O’Lakes is, in fact, much more than a manufacturer of holiday condiments.
The agricultural co-operative, based in the Minneapolis-St. Paul suburb of Arden Hills, Minnesota, is one of America's premier agribusiness and food companies, and a member-owned co-operative with 10,000 employees spread across...