Land O’Lakes moves beyond butter to purpose-focused food mission

Land O’Lakes, the food and agriculture company, has enhanced connections with various audiences by helping change perceptions and embracing brand purpose.

Tim Scott, SVP/CMO, Land O’Lakes Inc.

Tim Scott, SVP/CMO of Land O’Lakes Inc., realizes he has a problem: “People don't really know much about us. They think of us as the brand that their mothers used – as good butter on Thanksgiving...