To celebrate the introduction of a limited-edition Throwback Party doughnut range, Krispy Kreme turned its Instagram page into a virtual arcade aimed at giving millennials a taste of their childhood.
In developing this campaign – which launched in Australia and New Zealand during April this year and concluded in early June – the doughnut specialist worked with The Monkeys, a Sydney-based agency.
Together, they created four mobile games, made accessible via a dedicated microsite, to celebrate each “throwback flavour”:
- Finger Bun Fighter, a game in the mode of the iconic “Street Fighter” franchise;
- Krispy Kart, where players race four-wheeled doughnuts;
- Fairy Bread Fantasy, an adventure game in a dystopian doughnut land;
- Brownie Batter Bash, involving a trampoline and tasty treats.