Kraft's four points of addressable contact
Geoffrey PrecourtWarc
Some disturbing news from Kraft Foods Group's Bob Rupczynski: "In the last couple of years, we've watched the human-being attention span drop from 12 seconds to eight seconds. We also watched that the goldfish, somehow, has been able to maintain that nine-second attention span."
To make sure that the 1,000+ delegates at the Interactive Advertising Bureau's (IAB) eighth Annual Leadership Meeting understood the power of his findings, he repeated the numbers: "Human beings: eight seconds. Goldfish: nine seconds."
Photo Credit: Ken Krehbiel
The resultant conclusion from Kraft's vp/media and consumer engagement:...