Kopari Beauty’s direct-brand path to purchase … and brick-and-mortar distribution

Geoffrey Precourt

Kopari Beauty, a direct-to-consumer brand that has leveraged the benefits of coconut oil in its products, rapidly built demand both online and in brick-and-mortar stores.

Kopari Beauty is a direct brand that generated enough consumer support to carry it from its online roots onto prominent shelf display in major beauty retailers such as Sephora.

The three-and-a-half-year-old San Diego-based enterprise describes its Southeast-Asian...

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