Kopari Beauty’s direct-brand path to purchase … and brick-and-mortar distribution

Geoffrey Precourt

Kopari Beauty, a direct-to-consumer brand that has leveraged the benefits of coconut oil in its products, rapidly built demand both online and in brick-and-mortar stores.

Kopari Beauty is a direct brand that generated enough consumer support to carry it from its online roots onto prominent shelf display in major beauty retailers such as Sephora.

The three-and-a-half-year-old San Diego-based enterprise describes its Southeast-Asian roots with language that is very Southern Californian:

“At Kopari, we coconut like we give a damn. Every product starts with 100% pure, organic coconut oil sustainably sourced from small family farms in the Philippines. Our products are made with the purest intentions because we’re unnaturally obsessed with all things au naturel.

“We believe everything you put onto your body matters ... From...

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