Kimberly-Clark taps the power of "nudge" marketing

Kimberly-Clark, the healthcare and personal care company, has found that "nudge" marketing can exert a powerful impact on consumers.

Cameron Friedlander believes that digital marketing may be finely tuned technologically, but it still often falls short in the critical task of engaging consumers.

"My fear right now … is that we're delivering the right message, at the right place,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands