Cameron Friedlander believes that digital marketing may be finely tuned technologically, but it still often falls short in the critical task of engaging consumers.
"My fear right now … is that we're delivering the right message, at the right place, at the right time, and nobody cares," he explained at the ad:tech New York 2017 conference.
"I've had this fear because I've stared at a screen that actually had one of our ads on it, and I didn't even notice it. And I was staring at the screen for...