China's young millennials – those under 22 years of age – are one of the most influential consumer groups in the world, and it's time marketers took notice.
That's the view of Jean Lin, global CEO of digital agency Isobar, who revealed the...
KFC's hi-tech makeover targets China's millennials
This article shows how KFC, one of China's leading brands, sought to engage Chinese millennials with music and artificial intelligence.
