KFC Australia embraces the changing media mix

KFC Australia is embracing the possibilities of digital media and moving away from a wholly TV-led approach.

After working together for more than 20 years, the relationship between KFC Australia and its media agency Mediacom changed dramatically in 2015.

The catalyst for the shift, according to Mediacom CEO Willie Pang, was a change in leadership with the appointment of Michael Forster, KFC’s Group Digital Marketing Manager.

“It has taken the injection of Mike and his skill set at both an entrepreneurial level and a technical expertise level to turn it from what was a very traditional marketing organisation and relationship to something that’s been really quite transformative,” Pang told the IAB Measure Up conference in Sydney....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands