KFC Australia embraces the changing media mix

Brooke Hemphill

KFC Australia is embracing the possibilities of digital media and moving away from a wholly TV-led approach.

After working together for more than 20 years, the relationship between KFC Australia and its media agency Mediacom changed dramatically in 2015.

The catalyst for the shift, according to Mediacom CEO Willie Pang, was a change in leadership with the appointment of Michael Forster, KFC’s Group Digital Marketing Manager.

“It has taken the injection of Mike and his skill set at both an entrepreneurial level and a technical expertise level to turn it from what was a very traditional marketing organisation and relationship to something that’s been really quite transformative,” Pang told the IAB Measure Up conference in Sydney....

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