KFC champions the importance of agencies

KFC, the quick-service restaurant chain, has greatly strengthened its brand in the past few years, and credits Wieden+Kennedy, its agency, for helping drive this process.

George Felix was happy to divulge a vital ingredient in KFC’s brand success.

In his role as the quick-service chain’s director/brand communications in the US, Felix is responsible for managing a huge slate of consumer touchpoints, from television...

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