Key insights for Asian brands to drive growth with personalisation

With consumers having greater access and power to switch brands easily, marketers must ensure consumer attention and drive growth with personalisation, according to a panel of experts at the Mint Marketing Summit.

Market fragmentation has been a reality for marketers for ages. But with limited brand choices and selling channels, consumer journeys in the past followed a linear path, making it easier for brands to attract and retain consumers.

However, this is no longer true.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands