At a glance
KeVita is a beverage brand at the cutting edge of the latest drinks trends, but has used the tried-and-tested tactic of digital sweepstakes to connect with consumers.
Why it matters
Sweepstakes are a long-standing element of the marketing playbook, but can also be used to drive social media engagement and conversations around a brand. Connecting this activity back to a brand’s core positioning is also essential to avoid such competitions being a solely tactical endeavor.
- KeVita uses its sweepstakes to enhance its connections with travel and adventure, which are passion points for its core consumer.
- Offering prizes over a series of weeks enables to the brand to maintain interest for an extended period of time.
- A marketing strategy that taps various channels, and also leverages the power of influencers, enables KeVita to achieve significant reach.