Kellogg’s: To unlock great food innovation, know where you stand

Kellogg’s, the food manufacturer, has identified an opportunity for snacking innovation in Asia and Africa.

Snacking is on the rise – and the always-on consumer is inadvertently driving innovation in this high-growth category.

“There is a snackification of eating that is happening,” said Shivendu Nadkarni, Kellogg’s managing director for snacks in Asia and Africa, recently at a foodtech event in Singapore.

Game-changing innovations are very, very rare.

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