Kellogg’s meets Netflix: Earned media lands in shopping cart

The Kellogg Co., the FMCG manufacturer, has built strong research and analytics capabilities to help its brands flourish in a complex marketplace.

As hard as any number of brands in any number of categories struggle to secure the credibility of third-party earned-media recognition, sometimes it just drops into your shopping cart.

“Eleven” is the name of a psychokinetic child character...

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