Keeping travel alive in APAC: Three brands getting it right

Sojern’s Katy Gallagher outlines silver linings for the travel sector in APAC as the measures to contain the COVID-19 pandemic progress.

Why it matters

The travel industry has been hardest hit by the COVID-19 pandemic but that doesn’t mean that travel brands are completely out of the game just yet. Creative communications and marketing executions are playing their part in helping retain...