JPMorgan Chase rely on bottom-line performance and “just because” instinct

JPMorgan Chase, the financial-services provider, is taking a nuanced approach to driving success with its marketing.

“The marketer's job is to drive growth. Period.”

Kristin Lemkau, chief marketing officer for JPMorgan Chase, reminded the opening-day audience at the Advertising Week 2018 assembly on New York’s Upper West Side, “It's worth repeating,...

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