Earlier this year, EpigenCare – a start-up that uses blockchain technology to recommend beauty products – won a Johnson & Johnson competition to find innovative digital solutions in the skincare category.

Alongside an injection of funding, the prize for triumphing in the contest included access to in-house experts at J&J, as well as a year-long residency at JLABS, the healthcare giant’s innovation network with offices in various cities across the United States and beyond.

“I was quite excited when I saw it, because it has really good science in it, but it is also testing out the blockchain on the back end,” Kate Merton, head of JLABS in New York and Boston, told an audience at the 2018 Blockchain Brand Innovation Summit convened by the Chief Digital Officer Global Forum.