Johnson & Johnson eyes consumer empowerment through blockchain technology

Johnson & Johnson, the healthcare company, believes that blockchain technology could provide various benefits for its business and consumers alike.

Earlier this year, EpigenCare – a start-up that uses blockchain technology to recommend beauty products – won a Johnson & Johnson competition to find innovative digital solutions in the skincare category.

Alongside an injection of funding, the prize for triumphing in the contest included access to in-house experts at J&J, as well as a year-long residency at JLABS, the healthcare giant’s innovation network with offices in various cities across the United States and beyond.

“I was quite excited when I saw it, because it has really good science in it, but it is also testing out the blockchain on the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands