Johnson & Johnson and DDB Indonesia on enduring client-agency relationships

Global FMCG company Johnson and Johnson and its Indonesia agency partner DDB believe that good client-agency relationships are like a healthy marriage.

Client-agency relationships are often likened to marriage, but at the recent Spikes Asia conference, Lakish Hatalkar (managing director of One Johnson & Johnson) and John Bailey (president director of DDB Indonesia), literally took this compariso

The solution? “Make sure that you have one decision maker,” said Bailey.

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