Johnson & Johnson group president: Marketers must stand up to confront racial injustice

Major corporations like Johnson & Johnson, the healthcare giant, are increasingly taking a stance on critical issues such as racial injustice.

As civil unrest spreads across the US following the death of George Floyd – and issues of racial injustice dominate the social and political agenda – the pressure is rising on companies to make their stance clear.

“What I don't want to do is trivialize what is an incredibly complex situation of racial injustice in America by boiling it down to a problem that can be solved by marketing,” Manoj Raghunandanan, global president of healthcare giant Johnson & Johnson’s Self Care unit, said in assessing the burgeoning crisis.

“It can't.”

But, he continued, “That doesn't mean that we can't play...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands