Jay-Z’s Roc Nation tackles soccer

Roc Nation, the label turned agency founded by the rapper and businessman Jay-Z, is pivoting to Europe and to signing up footballers to aid its brand proposition.

Most people know Roc Nation as a record label representing not only the founder, Jay-Z, but Rihanna, Shakira, DJ Khaled, and J. Cole to name a few. With such names in its roster, the company was able to put together a compelling offer to brands using...