Jack in the Box gets a taste for eSports

Jack in the Box, the quick-service restaurant chain, is moving into the world of eSports to engage consumers in new ways.

Late last year, Jack in the Box announced a sponsorship deal that made it a major player in the burgeoning eSports arena.

Through a “multi-year, multi-million dollar” partnership with Team Envy – a Dallas, Texas-based parent to numerous...

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