IRI’s recession guidelines for CPG brands

IRI, the research firm, has outlined various strategies that can assist consumer-packaged goods brands as they respond to the on-going COVID-19 pandemic and related economic downturn.

The horrors of COVID-19 continue to play out across the world, reshaping not just how people live, but how they go about maintaining their day-to-day well-being.

And, in that quest for normalcy, consumer-packaged goods (CPG) marketers may have “received a gift” from the pandemic, according to Jennifer Pelino, evp/media at research and analytics provider IRI.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands