iProspect: The Future is Voice Activated

Voice is growing apace, iProspect believes - this report explores some of the findings from the agency's recent research into the emerging technology.

Performance marketing agency iProspect has undertaken a wide-ranging research project into voice-activation. The report, The Future is Voice Activated, is based on an online survey of 1,118 UK consumer respondents, and paints a nuanced picture of the state of this fast-growing technology.

By 2021, it is expected that 2 billion internet users will interact with intelligent assistants. While the dominant form they take is currently the smart speaker or the mobile phone, the technology is spreading to a broad swathe of devices from video consoles, to cars, to fridges. As a result, the voice output of information that...

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