Intel’s quest to take programmatic in-house

This article explains how Intel, a technology multinational, brought programmatic in-house, and offers advice for brands planning to do the same.

Intel’s quest to take programmatic in-house

Brooke Hemphill

The trend of taking programmatic trading in-house is gaining momentum, with the World Federation of Advertisers (WFA) finding 21% of major advertisers are opting to handle it themselves rather than calling on an agency trading desk.

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