Intelligent geo-tracking drives visits to Outback Steakhouse

Outback Steakhouse, the US casual dining chain, drove an extra 250,000 visitors to its branches in three months with a geo-tracking campaign.

Outback Steakhouse, the Australian-themed US casual dining chain, managed to bring in an extra 250,000 visitors to its branches in three months, using geo-tracking on consumers’ mobile phones to identify new or lapsed customers and then target

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