Intelligent assistants and the limits of smart tech: Insights from CES

CES, an annual event held in Las Vegas by the Consumer Technology Association (CTA), has become a major occasion for marketers, media owners, technology firms, automakers, and enterprises in many other industries.

Following CES 2017, a trio of leading executives from across the communications industry shared their headline takeaways with Warc.

Their main insights cover the growth of intelligent assistants, the limits of smart technology, and the continuing relevance of smartphones.

Emma Robertson, CEO, Transform

Transform is a consultancy specialising in strategy, service design and technology. Its clients include Barclays, eBay and HSBC.

It feels like CES 2017 marked the start of a year when "smart" devices will actually feel smart.