The majority of TV is still watched at scheduled times, and advertising is purchased accordingly, but more and more viewers are turning to Broadcaster Video On Demand (BVOD) and both media owners and advertisers need to understand the impact of this shift....
Insights into broadcaster video-on-demand viewing behaviour
A research project by Channel 4 and ITV looked at the impact of advertising on broadcast video on demand (BVOD) alongside traditional linear TV.
