Influencer marketing begins to come of age

Online influencers are aspiring to greater professionalism, including a more robust approach to providing brands with campaign metrics and performance data.

As the embers of the Fyre Festival fall-out continue to smoulder, the influencer industry has found itself under pressure to prove its effectiveness to brands and its worthiness to consumers.

The Netflix and Hulu films documenting the demise of a doomed luxury...

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