Indonesia’s GO-JEK rewrites the playbook for ‘high growth’

GO-JEK, Indonesia’s market leading on-demand services app, has continually re-written its playbook as extraordinary high growth has made the company more agile.

GO-JEK, Indonesia’s on-demand app which includes food delivery, transportation and payments, is the unicorn startup on the lips of every analyst in the know.

GO-JEK has been drawing global attention, particularly as the region’s ride hailing wars heat up. According to reports by Reuters, the company – which operates solely in Indonesia for now - is now valued at around US$4bn and exceeded expectations in its Series E funding round in February 2018. High profile investors have included Tencent, Google, and Temasek Holdings, Singapore’s sovereign wealth fund.

“Our vision as a company is very simple. It's to use technology and...

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