India’s trillion dollar opportunity: middle-class, millennial and mobile

India is one of the world’s fastest growing consumer markets, but marketers need to consider new strategies.

According to Sunder Madakshira, head of marketing at Adobe India, India is on its way to becoming a trillion dollar economy. As a result, Madakshira believes marketers need to rethink the way they communicate with their consumers.

Madakshira defined India’s...