India’s trillion dollar opportunity: middle-class, millennial and mobile

India is one of the world’s fastest growing consumer markets, but marketers need to consider new strategies.

According to Sunder Madakshira, head of marketing at Adobe India, India is on its way to becoming a trillion dollar economy. As a result, Madakshira believes marketers need to rethink the way they communicate with their consumers.

Madakshira defined India’s opportunities as falling under three key categories: math, the middle-class, and all-powerful mobile phone.

“Math is about the huge amount of technology power which is symbolic of the huge computing power that we have as a country. India as a nation is very naturally inclined towards analytics and science, and towards adoption of technology,” Madakshira explained at the 13th...

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