India Retail Trends: Mobile and the future of omnichannel marketing

Anil Thakraney

76% of people use mobile for discovery in India, and with mobile uptake soaring, the device is set to drive the future of omnichannel retailing in India.

According to Prateek Sinha, industry manager for retail and e-commerce at Facebook India, India’s mobile phone boom will help drive omnichannel retail trend in the country. Traditional retail is here to stay, but with e-commerce on the rise, it’s blending both formats which offers huge opportunity to India’s brands.

“Traditional retail will continue to grow at an aggressive 15% in India. And e-commerce, or m-commerce as we call it now, will grow in double digits, almost at 30% or more. Both shall co-exist for a long time to come, and this will be led by smartphones,” said Sinha at...

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