According to Prateek Sinha, industry manager for retail and e-commerce at Facebook India, India’s mobile phone boom will help drive omnichannel retail trend in the country. Traditional retail is here to stay, but with e-commerce on the rise, it’s blending both formats which offers huge opportunity to India’s brands.
“Traditional retail will continue to grow at an aggressive 15% in India. And e-commerce, or m-commerce as we call it now, will grow in double digits, almost at 30% or more. Both shall co-exist for a long time to come, and this will be led by smartphones,” said Sinha at...