At the ISA CEO conference held in Mumbai in March 2019, organised by the ISA (Indian Society of Advertisers) and the exchange4media group, D Shivakumar, Group Executive President – Corporate Strategy & Business Development at Aditya Birla Group, spoke about the challenges faced by marketers in an interconnected world, and also made some insightful forecasts for the Indian industry.
The Aditya Birla Group is a $44.3bn corporation, a Fortune 500 company with interests in telecom, cement, yarn, retail, apparel and more.
Shivakumar believes there is a need to rethink strategies in a world that is interconnected – where no business...