IBM's Watson provides an insight into ad blocking

This event report offers tips for brands about how to tackle ad blocking, based on research driven by Watson, IBM's cognitive-computing platform.

IBM's Watson provides an insight into ad blocking

Courtney Cowgill

It's easy to find the hard facts on ad blocking: According to a recent Kantar TNS study, for example, fully 18% of internet users in 50 countries now use this technology to eradicate marketing...

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