IBM seeks to “rebrand” artificial intelligence to ease fears and inspire enterprise adoption

IBM, the tech giant, believes that “augmented” intelligence can play an essential role in helping to build brands.

IBM, the tech company behind Watson – a suite of enterprise-ready artificial-intelligence (AI) services and applications – wants to take some of the trauma out of technology.

“I’d like to rebrand ‘artificial intelligence’ as ‘augmented intelligence,’”...