IAB’s Rothenberg champions the power (and growth) of podcast advertising

Podcasts have rapidly caught the attention of consumers – and, in turn, lured brands to a fresh digital advertising opportunity.

“They’ve actually only been with us for six, seven, eight years,” Randall Rothenberg, president/chief executive officer at the Interactive Advertising Bureau (IAB), reported at the industry body’s 2018 Podcast Upfront gathering.
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Randall Rothenberg, president/chief executive officer at the Interactive Advertising Bureau

“If it seems like 170 years, it’s because very few entertainment, information, and news media have ever established themselves this quickly in the consciousness of a culture. This is what podcasting has done.”