IAB’s Rothenberg champions the power (and growth) of podcast advertising

Podcasts represent an increasingly powerful advertising opportunity for brands, according to Randall Rothenberg, president/chief executive officer at the Interactive Advertising Bureau (IAB).
IAB’s Rothenberg champions the power (and growth) of podcast advertising

Podcasts have rapidly caught the attention of consumers – and, in turn, lured brands to a fresh digital advertising opportunity.

“They’ve actually only been...