IAB Europe head: GDPR also has a bright side for marketers

Geoffrey Precourt

The General Data Privacy Regulation (GDPR) could offer a guide to the opportunities and threats that will face US marketers as privacy legislation takes shape.

Data protection & privacy
GDPR & privacy law
United States
Strategy

Townsend Feehan, CEO of the Interactive Advertising Bureau (IAB) Europe, has stared deeply into the eyes of the General Data Privacy Regulation (GDPR).

And what she found startled a group of her American counterparts.

“GDPR, right now, is an opportunity,”...

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