Townsend Feehan, CEO of the Interactive Advertising Bureau (IAB) Europe, has stared deeply into the eyes of the General Data Privacy Regulation (GDPR).

And what she found startled a group of her American counterparts.

“GDPR, right now, is an opportunity,” Feehan told some 1,400 delegates at the 2019 Annual Leadership Meeting held by the Interactive Advertising Bureau based in the United States – an organization that is headquartered in New York, and led by Randall Rothenberg.

“It’s GDPR [that provided] the opportunity to land and control the transparency agenda.”

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Townsend Feehan, CEO, Interactive Advertising Bureau (IAB) Europe

The agencies that had spent several panicked months preparing for the May 25, 2018 implementation of the law throughout the European Union may disagree. But Feehan takes a longer, larger view.