IAB: Direct brands thrive in brick-and-mortar dust

The digital ecosystem is rapidly transforming away from a world of banners and video ads, and instead becoming a hub for building new direct-to-consumer brands and creating value.

“Today, we are in a business where value is created in a promiscuously available ‘stack-your-own’ supply chain, where ideas can become physical products virtually overnight.

Randall Rothenberg, CEO, IAB

“The business of our business...

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