IAB: Direct brands move offline to breed chaos among retail traditionalists

New retail models are emerging that challenge traditional players in this space and offer direct-to-consumer brands a route to real-world engagement and sales.

The direct-brand economy has changed – forever – the nature of retailing.

But as Randall Rothenberg, CEO of the Interactive Advertising Bureau (IAB), reminded some 1,400 delegates at the organization’s 2019 Annual Leadership Meeting,...

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