IAB US Annual Meeting 2009: Ten things that matter to continued growth of online advertising

Reporting on the Interactive Advertising Bureau's Annual Meeting 2009, WARC Online's U.S. Editor Geoffrey Precourt covers the presentation from Yahoo's Joanne Bradford and Michael Walrath.

IAB US Annual Meeting 2009: Ten things that matter to continued growth of online advertising

Geoffrey PrecourtWARC Online

Joanne Bradford, one of two Yahoo senior managers who addressed the 2009 IAB leadership conference in Orlando, came to the convention podium with a clear message to reform.

Bradford told delegates: "I love the interactive business. Television and print are in trouble, because people love to be online. And, even though they're spending more time with us, we're not getting the value out of that attention.

"The CPM of TV is far higher than it's ever been on interactive media....

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