The simple evidence of how seriously America’s biggest marketers are taking direct brands is to be found in a simple list of acquisitions in the last two years.
PetSmart, for instance, has run away with Chewy’s dog bone; Albertsons grocery stores...
IAB: How big brands can survive (and learn from) the direct-brand revolution
As direct-to-consumer brands start to make an impression in multiple industries, legacy businesses have begun to rapidly develop their own capabilities in the digital space.
