“Today, we are in a business where value is created in a promiscuously available ‘stack-your-own’ supply chain, where ideas can become physical products virtually overnight.
Randall Rothenberg, CEO, IAB
“The business of our business...
IAB: Direct brands thrive in brick-and-mortar dust
The digital ecosystem is rapidly transforming away from a world of banners and video ads, and instead becoming a hub for building new direct-to-consumer brands and creating value.
