IAB Chair: The cookie is dead. Long live “The Next Web”

The Interactive Advertising Bureau (IAB), the industry body, anticipates a significant change in the digital-marketing economy with moves towards “The Next Web”.

Troy Young, a magazine-maker by trade, has taken on the chairmanship of the Interactive Advertising Bureau (IAB). And, on the occasion of the trade organization’s 2020 Annual Leadership Meeting, he pronounced the end of one stage of digital commerce

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