IAB and Videology on the convergence of TV and video

Joseph Clift

This article discusses general digital media and TV usage trends in the context of presentations from the IAB, a digital trade body, and ad insights firm Videology.

IAB and Videology on the convergence of TV and video

Joseph CliftWarc

Attendees of Engage, a conference organized by the Internet Advertising Bureau (IAB) UK, a digital marketing trade body, received a stark warning about the future viability of teir industry.

Randall Rothenberg, head of the IAB’s US chapter, pointed out one of the biggest challenges: the rise of ad blocking. “It’s hard to imagine a world in which commercial messaging isn’t getting through. Way too much crap is getting built into ads. We need to get back to first principles, better user experience," he said.

“Here’s an...

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